Ice Time...

mshl

It's already time to start thinking about the MSHL tourney. Bauer has launched this years campaign for the tournament series, using an image I took for them last year. Remember to check out the Bauer booth at this years event to get a look at lots of great new gear!

This campaign is always great to shoot. We really try to get some behind the scenes shots that show the feeling of the event while keeping it simple, low key and emphasizing Bauer product. The challenge of getting a gritty shot at just the right moment is tough. On many shoots you can ask someone to do something again, move this hand just a little bit... things like that. This is a run and gun project that gives us awesome access to what goes on right before the puck drops. We have a rare chance to see, feel and hear the game as it unfolds...
Check out previous years blog posts to see what some of the previous spots have looked like...
Alexander Zoltai